The book had an initial print run of 10,000 copies and was distributed on a complimentary basis at celebratory events throughout China, often as part of selected “Doing Business in China” themed seminars and talks.
The book became an immediate cult China business classic, as it dealt with an often turbulent, yet dynamic period in China’s development history and the impact this had on what was a small, yet fast growing consultancy business. Many of the anecdotes concerning China business problems, and how to deal with them are now be considered essential advise for China corporate development advisory, and are often of profound interest to the Small-Medium Enterprise and Start-Up businesses operating in China.
Chris Devonshire-Ellis’s narrative takes us through the China problems of the day and how they relate to small businesses, such as:
The book was widely praised at the time and still has validity today, especially for would-be China entrepreneurs. The initial 10,000 copy print run was exhausted in three months, following which the book was placed online as a complimentary resource. It has since received over 32,000 additional downloads.